Ads Profitability Assessment - LeadLocal Partners

Curious if Google Ads are even worth it for your business?

This quick assessment takes a few variables, such as your monthly ad budget and customer value, then shows you what kind of return you could see.

It’s a simple way to check the math before you commit; to see if it’s a smart investment for your business or something to skip.

Step 1 of 6

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Ad Spend(Required)

How much will you spend each month on ad costs? A number between 1,000-8,000 is typical. This amount does not include our management fees. You can leave the default amount, or change it to any number.

Average Cost Per Click

Cost per click varies greatly, but $2 is a good starting point for this calculation. You can leave the default amount, or change it to any number.

Number of Clicks

This is a calculation of the previous 2 numbers you entered: Ad spend divided by cost per click = Number of Clicks.

Average Conversion Rate

The Conversion Rate is the percentage of website visitors who fill out a contact form or call your phone number. .02 is a 2% conversion rate. This is a conservative estimation to start from. You can leave the default amount, or enter any number between .001 to .999.

Please enter a number from 0.001 to 0.999.

Number of Leads

This is a calculation of the previous 2 numbers: Number of clicks multiplied by the conversion rate = Total Number of Leads.

Close Rate

This is how many leads turn into customers/sales. The default is set to .5 which represents a 50% close rate. You can leave the default amount, or enter any number between .001 to .999.

Please enter a number from 0.001 to 0.999.

Number of Sales

This a calculation of the previous 2 numbers: The number of leads multiplied by the sales rate = total number of sales.

Average Customer Lifetime Value(Required)

Input the average value of a customer for you over the customer's lifetime.

Total Revenue Gained

This is a calculation of the previous 2 numbers: The total number of sales multiplied by customer lifetime value = Total Revenue.

Investment Cost

This is a calculation of your ad spend + our typical management fee = total monthly investment.

Return on Investment

This is a calculation of your Total Revenue Gained minus your Investment Cost = Return on Investment.

Is the Return on Investment positive?(Required)

Review the Return on Investment and decide if it's worthwhile for your business.

Yes

We're likely not a good fit for your business. However, there are a couple of levers you can pull to create positive ROI: increase your customer lifetime value, and increase your sales close rate.

Feel free to reach out for advice or suggestions!

If the ROI calculation is positive, let's put the plan in motion.

Fill out the info below, and we'll set up a quick chat to make sure we're a good fit.

Name(Required)

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Business Name(Required)

Website(Required)

Email(Required)

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Questions or Comments

Acknowledgment(Required)

I acknowledge that this calculator is not a guarantee of revenue or results. This is a tool meant for educational purposes only.